About
HOE — House Of Equipment.
Dubai-based supplier and service provider of tower cranes, construction hoists and spare parts for the Middle East and North Africa. Established in 2004.
Founded in 2004 and based in Dubai, HOE supplies and services tower cranes and hoists across the GCC — the UAE, Saudi Arabia, Qatar, Oman, Bahrain and Kuwait.
Company
Operational base
in Dubai.
HOE is an abbreviation for House Of Equipment. The legal entity is HOE For Construction Equipment & Machinery Trading Co. LLC, commonly referred to as HOE CEM.
House Of Equipment (HOE) is a specialist supplier and service provider of tower cranes, construction hoists and spare parts, established in the United Arab Emirates. We manage, trade and service construction equipment for the Middle East and North Africa, with a primary focus on tower cranes and hoists for high-rise and infrastructure projects.
Our Dubai workshop is staffed with engineers and technicians specialized in tower cranes and construction hoists, equipped with diagnostic equipment, special tools and mobile maintenance crews operating around the clock. Capabilities include crane foundation design, bracing supports and reaction-force calculations for external and internal floor climbing, certified erection and dismantling, breakdown response, preventive maintenance and spare-parts dispatch.

Operating Standards
How HOE
delivers on site.
Six operational commitments — applied to every supply contract, erection and maintenance engagement across the region.
24/7 technical support
Sales line during business hours; breakdown line staffed 24/7 by HOE engineers familiar with the equipment.
Genuine OEM parts
Every mast section, motor, gearbox and inverter is sourced from the manufacturer or an authorised distributor and traceable by serial number.
Fixed-price quotations
48-hour RFQ turnaround. Commercial offers are fixed-price and documented, with no on-site variations under standard scope.
Documented method
Method statements, lift plans, climbing procedures and dismantle plans — issued, signed off and audit-ready for every project.
Dubai-stocked inventory
L46A1 and L68B mast sections, slewing units, climbing cages and motors held in Dubai stock for same-day UAE dispatch.
MENA-wide coverage
UAE operational base with regular mobilisation to Saudi Arabia, Qatar, Oman, Bahrain, Kuwait and Egypt.
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