Terms of
use.

1. About these terms

This website (hoe.ae) is operated by HOE For Construction Equipment & Machinery Trading Co. LLC ("HOE", "we", "us"). By accessing or using the site, you agree to these terms. If you don't agree, please don't use the site.

2. What this website is

It is a marketing and information site for HOE's tower-crane and construction-hoist business in the Middle East and North Africa region. Content includes service descriptions, equipment listings, technical guides on our blog, contact details, and a contact form.

3. Content accuracy & use of information

We make reasonable efforts to keep technical guides, equipment specifications and pricing indications accurate and up-to-date. However:

• Specifications and prices are indicative only — always confirm in writing for any actual procurement decision.
• Technical guidance (mast-section sizing, climbing methodology, foundation reaction forces, etc.) is general information, not project-specific engineering. Any tower-crane installation must be designed, certified and signed off by qualified engineers familiar with the specific project conditions.
• We are not liable for decisions made solely on the basis of information from this website without an accompanying written quote or engineering deliverable from HOE.

4. Quotes & orders

Submitting an inquiry through this site does not constitute a binding contract. All orders are subject to a separate written quote / purchase order from HOE, our standard terms of sale or service, and (where applicable) project-specific engineering sign-off.

5. Intellectual property

The site's design, code, original photography, written content (including blog articles and guides), structured data and brand assets are owned by HOE or licensed to us. You may:

• Read, print and share links to articles for personal or internal-business use.
• Quote short excerpts (a paragraph or two) with attribution and a link back.

You may not republish entire articles, mirror the site, scrape it at scale, or use HOE's brand assets in your own marketing without written permission.

Stock photography on the site is referenced from various sources (including the legacy hoeuae.com WordPress site that this property succeeded) and may remain the property of its respective owners.

6. Third-party links

Outbound links on this site (to manufacturers, regulators or other resources) are provided for convenience. We are not responsible for the content, accuracy or privacy practices of any external site.

7. Availability

We aim for high uptime but do not guarantee uninterrupted availability. We may pause, update or withdraw any part of the site without notice.

8. Limitation of liability

To the maximum extent permitted by UAE law, HOE is not liable for any indirect, incidental, consequential or special loss or damage arising from your use of this website or reliance on its content — including but not limited to lost profits, lost data, business interruption or project delays. Our total liability in connection with the website (excluding any separately signed commercial contract) is limited to AED 1,000.

9. Governing law

These terms are governed by the laws of the United Arab Emirates and, where applicable, the laws of the Emirate of Dubai. Any dispute is subject to the exclusive jurisdiction of the Dubai courts.

10. Changes

We may update these terms from time to time. The "last updated" date at the top reflects the most recent revision. Continued use of the site after a change constitutes acceptance.

11. Contact

Questions about these terms: inquiry1@hoe.ae · +971 50 144 4810 · Dubai, United Arab Emirates.

These terms are provided as a plain-English starting point. For commercial contracts of any significance, our standard terms of sale / service (or a project-specific agreement) govern, not the brief summary above.